3 Companies That Nailed Their Go-To-Market Strategy in One Slide
Alida, Bazaarvoice, and Overhaul share how they applied the 8-question GTM framework
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This week’s edition includes:
GTM Research: 3 Companies That Nailed Their Go-To-Market Strategy in One Slide
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GTM Research: 3 Companies That Nailed Their Go-To-Market Strategy in Just One Slide
A weekly deep-dive into new GTM research and insights
Last week, we shared our approach for creating a 2025 GTM strategy in just one slide.
This week, we’d like to share three examples of companies that used this approach and how they did it.
Sangram will be hosting a closed-door session on November 13 at 2 p.m. to help guide you through creating your own GTM strategy on on slide.
Bring your entire team because transformation happens in teams.
The 8-Question Framework
As a reminder, here are the eight questions that you can use to guide your 2025 strategic planning process.
These questions are based on the pillars of the Go-to-Market Operating System (GTM OS).
Overhaul: Unlocking Revenue Growth
Overhaul is a supply chain technology company that provides real-time visibility, risk management, and security solutions for the global supply chain.
In Overhaul’s GTM Strategy on a Slide, you can see that they find it essential to have a unified view of the funnel and tie everything back to revenue, as revenue is the ultimate measure of success.
By focusing on how to move from the customer journey to revenue, Overhaul can create quick wins and long-term stickiness.
A strong customer success team, like the one at Overhaul, is key in fostering growth by acting as trusted partners, not just salespeople, ensuring that customer relationships scale and deepen over time.
Watch Karin Stevens, EVP and CMO talk about Overhaul’s strategy at RevCon earlier this month.
Bazaarvoice: The Rising Tide of Coordinated GTM Motions
Bazaarvoice provides software and services to help brands and retailers collect, manage, and display user-generated content (UGC), such as reviews, ratings, photos, and Q&A across their digital platforms.
Their solutions are designed to help businesses build trust with consumers by showcasing authentic feedback and customer experiences, which, in turn, can influence purchasing decisions.
Watch Kate Hahn, Head of Growth Marketing share how to coordinate multiple go-to-market motions—like inbound, outbound, partner-led, and event-led—so they work together seamlessly.
Bazaarvoice’s strategy is centered around planning all these motions together, not in isolation, and developing a stage-based campaign model that integrates account-based and person-based journeys into a cohesive framework for better results.
Alida: Unifying Marketing, Sales, and Customer Success
When Mary Kay Evans, Chief GTM Officer joined Alida, the first priority was breaking down silos between sales, marketing, customer success, and product teams.
One common problem across businesses is making go-to-market decisions without involving everyone, so Alida made sure everyone was literally in the room when creating their unified GTM strategy.
Another common issue is overlooking the ideal customer profile (ICP) and jumping straight into demand generation and pipeline velocity.
Watch Mary Kay talk with Sangram, Karin, and Kate about how there's no "pipeline magic"; successful pipeline growth comes from thoughtful, collaborative go-to-market strategies.
You can watch the whole session from RevCon where all three companies go through their planning process below.
We will be hosting a closed-door session on November 13 at 2 p.m ET.
Sangram will walk you through the process we use and help you create your own strategy and you can invite your entire team so you can do this on your own.
Do you need help with your GTM strategy and execution?
GTM Partners works with B2B companies who need help with GTM, whether you just need a few tweaks or a full reboot of your strategy.
We’re booking now for 2025 planning work, including:
GTM Audit and Plan: We assess your current GTM challenges and opportunities, provide a GTM Score, and offer a plan for identifying and prioritizing your biggest GTM challenges.
Advisory: We work one-on-one or with your entire GTM team to execute your plan using our proprietary GTM Operating System and the frameworks we’ve built to accelerate your growth. We can do this on a project basis to address specific needs or help you through a total GTM transformation.
GTM Certification: We offer Go-to-Market certification for individuals, teams, and agencies using our proprietary GTM Operating System.
We’d love to chat more about your needs and how we can help.
GTM is Better Together: Updates!
“GTM is Better Together” is a revolutionary new vision that the future of GTM is better together with unified teams, tech, and trust. This is a weekly feature where we will share the latest announcements related to this important initiative.
We’d love to see you at one of our last two GTM is Better Together leadership summits. New York is THIS WEEK!
October 22, NYC: GTM is Better Together
November 20, San Francisco: GTM is Better Together
Sangram, Sarah, and Karthi loved seeing many of you for Pavilion’s GTM 2024 our Austin roadshow! Fall event season is such a great opportunity to meet so many ambassadors, customers, and practitioners!
Love,
The GTM Partners Team
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