A 2 by 2 framework for evaluating if PLG is right for your business
To PLG or not
How do you know if PLG is right for your business?
For starters, you need to look at your product and your buyer.
What do you need to look for in your product - Is your product easy to use?
Do your users have the propensity to experiment with your product?
What do you need to look for in your buyer - take this assessment
Key Takeaway - Before deciding on whether PLG is right for your business, you need to know if your product is ready and if your buyer is ready.
Your product is ready if the ease of use and users’ propensity for experimentation are both high.
Your buyer is ready if you scored more Yes than No on the PLG assessment above.
love,
PS: We are launching a new series of virtual events called GTM Partners Leadership Summit. The first event is on the RevOps & Revenue Intelligence Category. Sign up here to reserve your seat.
P.S.S: If you are struggling to figure out if PLG is right for you or not. Book an analyst call.
Such an insightful guide - and I love the questions. Thank you for sharing!