Event-led growth emerges as a new GTM motion
There are more than one go-to-market motions
Since 2020, demand for virtual event platforms has grown by 5.7x
Since 2020, demand for Event Management platform has grown by 3.1x
Based on data from G2, event-led growth has emerged as the new go-to-market motion to build brand and drive demand.
Event-led has gone from being just a channel for leads to a strategic go-to-market motion that brings GTM teams (sales, marketing, customer success and product) together to create engaging and premium quality LIVE, roadshow, in-person, or hybrid experiences.
Now companies are learning to do their own events both in intimate settings as well as large scale virtual events with physical-like experiences.
Below are the 7 different go-to-market motions and new definitions.
Here’s the complete Go-to-Market Economic Impact report.
Every Monday, we will drop in a GTM nugget to help you make better business decisions, faster.
love,
One of my clients provides event technology to the largest hotel venues in the country (Marriott, Hilton, Hyatt). They saw major this year compared to 2019, are projection +30% next year and are investing in hybrid models next year based on corporate meeting growth projections.