How companies are recalibrating efficient growth for 2023
Growth at all cost is out and efficient growth is in
Companies are recalibrating their Go-to-Market for efficient growth from what it was 18 months ago.
SMB and < 200 employee companies are spending more on brand and demand and can’t really expand with limited customers and are facing the greatest amount of churn and retention challenge
200 to 1K+ employee companies are dropping in spend on demand but are definitely able to focus on retention and expansion revenue from existing customers. There is increased spend in revenue operations to help them with customer cohorts.
Fortune 500 companies have the least amount of demand issues and have sustained growth and doubled downed on customer expansion along with revenue operations technology, strategies and people.
Quick POV: It is 100% accurate that most companies are shifting their focus away from customer acquisition in favor of customer retention and revenue operations solutions as businesses have started to prioritize efficient growth.
For all of you demand generation solutions out there who KNOW you can help with customer retention and expansion...THE TIME IS NOW! Get with your customers and show them what you can do to help their customer base stay connected and expand!
Here’s the complete Go-to-Market Economic Impact report.
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