NRR is the most important GTM metric
Your north star of NRR will help you grow your business efficiently
Executives beginning to lean in on Net Revenue Retention (NRR)
Traffic for the term Net Revenue Retention is up 230% on Google
NRR is becoming the key metric for many VC's, Boards, and CEO's
NRR requires a solid foundation of Gross Revenue Retention (GRR)
NRR = GRR + Expansion (selling more to happy customers)
Here’s the complete Go-to-Market Economic Impact report.
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p.s. Every Monday, we will drop in a GTM nugget to help you make better business decisions, faster.