NRR is the most important GTM metric

Your north star of NRR will help you grow your business efficiently

Executives beginning to lean in on Net Revenue Retention (NRR)

Traffic for the term Net Revenue Retention is up 230% on Google

NRR is becoming the key metric for many VC's, Boards, and CEO's

NRR requires a solid foundation of Gross Revenue Retention (GRR)

NRR = GRR + Expansion (selling more to happy customers)

Here’s the complete Go-to-Market Economic Impact report.

love,

GTM Partners Team

p.s. Every Monday, we will drop in a GTM nugget to help you make better business decisions, faster.