Companies need to look at RevOps as a growth lever.
Move from being tactical about ops at a functional level - marketing ops, sales ops, etc., and make Revenue Ops a strategic arm.
Here are some key strategic questions you need to ask when creating a centralized RevOps function.
How do we create repeatable processes?
How do we make sure our customer data is as clean as possible to determine what’s working for which segments and why?
How do we make our systems work the way they’re supposed to so we can create more predictable and reliable outcomes?
What metrics should we use to measure our success in the market?
Key Takeaway - Build a coalition to unite GTM through data and execution
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PS: We are launching a new series of virtual events called Category Building. The first event is on Building the RevOps & Revenue Intelligence Category. Sign up here to reserve your seat.