Your GTM is broken—here's how to fix it in 60 minutes

Introducing a new companion course for the MOVE book, including videos, downloads, scorecards, templates, and more!

As we’ve built GTM Partners, we’ve been deep in the trenches, helping thousands of B2B companies rethink and refine their go-to-market strategies.

Along the way, we kept hearing the same request:

Can you make this accessible to more people?

So, we finally did.

For the first time, we’re giving you 14 days of access to the MOVE book Companion—a self-guided resource designed to help you and your team apply the GTM framework from MOVE. It’s our gift to you with code gtmonday100.

The MOVE Companion Course is normally $499.

We’re offering it as a gift to readers of GTMonday for the next 14 days with the code gtmonday100.

If you spend 60 minutes with this course, you’ll get access to the following resources that tens of thousands of B2B companies have used:

✅ Self-paced learning videos including a clear breakdown of the 3 Ps of GTM (Problem-Market Fit, Product-Market Fit, Platform-Market Fit) that goes much deeper than the description in this research note

✅ A GTM assessment to evaluate where your business stands

✅ Ready-to-use templates and resources we’ve used with companies around the world

✅ A GTM Scorecard that will help you measure success and collaborate across silos

✅ A Netflix-style documentary featuring industry leaders like Geoffrey Moore, Jill Rowley, Christopher Lochhead, Kelly Ford Buckley, Scott Dorsey, Megan Eisenberg, Jay Baer, Bill Nussey, Sydney Sloane, Kyle Lacy, Scott Voigt, Nick Mehta, and Muhammad Yasin

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If you’ve been looking for a way to sharpen your GTM approach or you read the book and you want to share these concepts with your team in a digestible way, this is for you.

Your 14-day access starts now.

Regularly priced at $499, use code gtmonday100 to get it as a gift.

What’s included in the course:

1. Self-paced learning videos

Videos include a clear breakdown of the 3 Ps of GTM (Problem-Market Fit, Product-Market Fit, Platform-Market Fit), the roles of various members and departments in GTM, the 4 question-framework you need to ask to build your strategy, and more.

2. GTM assessment

Evaluate where your business stands with an interactive GTM assessment based on the MOVE framework that your whole team can take.

Our review includes easy-to-understand explanations and guidance on how to use and interpret your results:

3. A downloadable ready-to-use GTM Scorecard

We have ready-to-use templates for both a GTM scorecard and a CMO/CRO scorecard so you’re all on the same page and rowing in the same direction.

4. A Netflix-style documentary

Our never-before-seen documentary features giants of GTM like:

• Geoffrey Moore, author of Crossing the Chasm (sold over a million copies)

• Jill Rowley, B2B SaaS GTM leader at Salesforce, Eloqua, HubSpot, Marketo

• Christopher Lochhead, the godfather of category design and author Play Bigger

• Scott Dorsey, Managing Partner at High Alpha (sold ExactTarget to Salesforce for $2.7N)

• Meagen Eisenberg, GTM leader with 20 successful exits and 3 IPOs since 2011

• Jay Baer, customer experience strategist, researcher, and author of 7 bestselling business books

• Bill Nussey, Partner at Tech Square Ventures, Managing Director of Engage

• Sydney Sloan, 4x CMO, currently Chief Marketing Officer at G2

• Kyle Lacy, CMO at Jellyfish and author of three marketing books

• Muhammad Yasin, VP of Marketing at Elevate Ventures

• Scott Voigt, Founder and CEO of Fullstory

• Nick Mehta, CEO at Gainsight ($100M+ in recurring revenue)

• Kelly Ford Buckley, Growth Equity Investor at Edison Partners (200+ exits)

Learn from the brightest minds in our industry about the truths and lies of GTM.

5. Download the MOVE as a digital copy now

A downloadable ebook of MOVE is included with the course.

We’re really excited to share this with you, and we hope you’ll take advantage and share this with your teams.

Your 14-day access starts now.

Regularly priced at $499, use code gtmonday100 to get it as a thank you for reading GTMonday as we cross 175,000 readers just like you who want to figure out your next MOVE.

Have a great week!

Love,

Sangram and Bryan