Establishing a clear POV is about more than messaging—it’s a strategic compass that aligns teams and builds market trust. I found the concept of “naming the enemy” particularly compelling, as it moves beyond product features to create an emotional narrative. It turns customer pain points into a shared mission.
Given how rapidly markets evolve, how often do you recommend revisiting and refining a company’s POV to stay relevant without losing brand authenticity?
Establishing a clear POV is about more than messaging—it’s a strategic compass that aligns teams and builds market trust. I found the concept of “naming the enemy” particularly compelling, as it moves beyond product features to create an emotional narrative. It turns customer pain points into a shared mission.
Given how rapidly markets evolve, how often do you recommend revisiting and refining a company’s POV to stay relevant without losing brand authenticity?