Old Outbound practices are seriously flawed, but we wouldn't say Outbound is dead. It needs to shift from being expensive and tactical to efficient and strategic.
86% of B2Bs rely on Outbound, 53% say it isn't working
86% of B2Bs rely on Outbound, 53% say it…
86% of B2Bs rely on Outbound, 53% say it isn't working
Old Outbound practices are seriously flawed, but we wouldn't say Outbound is dead. It needs to shift from being expensive and tactical to efficient and strategic.