Defining your TRM should go beyond target industry and company size: the more detailed you can get, the more powerful your GTM strategy will be.
Nice emails! Can you please identify the source of this McKinsey data that you quoted? "If a startup fails to engage and convert at least 10% of their ideal customers, their chances of surviving over the next five years drop by 50%."
Thanks!! Very compelling reminder for GTM teams!
Nice emails! Can you please identify the source of this McKinsey data that you quoted? "If a startup fails to engage and convert at least 10% of their ideal customers, their chances of surviving over the next five years drop by 50%."
Thanks!! Very compelling reminder for GTM teams!