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43% of salespeople use AI in their jobs. Are you ready for 2025?
Watch industry leaders talk about how sales leaders must embrace AI now to stay competitive in the next decade.
How to Align Sales Comp with Your GTM Strategy in 2025
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5 Steps to Establish a Clear POV
70% of B2B buyers said they are more likely to engage with a brand offering a clear, distinctive perspective on an industry problem or solution.
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November 2024

The GTM Manifesto
The GTM world needs standards and principles to provide a common language. The GTM Consortium is here to help.
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51% of Companies Met Sales and Revenue Targets in H1 2024
Hot off the presses: Today, we release the latest version of our biannual GTM benchmark!
82% of Tech Buyers Want Integrated GTM Solutions
Introducing a special edition of the GTM benchmark that looks at which GTM technologies work better together.
The Definitive GTM Assessment for 2025 Planning
Here's what we have we learned from thousands of completed assessments over the last three years

October 2024

What's Next in GTM Hiring
61% of organizations have a vision and a strategy for change but lack the right leadership to execute it.
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3 Companies That Nailed Their Go-To-Market Strategy in One Slide
Alida, Bazaarvoice, and Overhaul share how they applied the 8-question GTM framework
Plan Your 2024 GTM Strategy on One Slide
One of your key goals should be getting strategic alignment between GTM silos
7 Ways AI is Redefining GTM Success and Strategy
The future of GTM will be driven by those who know how to harness AI
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September 2024

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