GTMonday by GTM Partners

GTMonday by GTM Partners

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Why GTM fails and how to fix it at $7M, $39M, and even at $76M
It’s not your team that's failing—it’s that you're not using the right strategy for your stage. Learn the biggest mistakes companies make at each phase…
1
CEO’s Guide to Hiring a Great Fractional Leader
10 traits to look for in a your next fractional leader (with recommendations for some great names!)
A Look Back (and Forward) at the Framework That Helped Thousands of Revenue Teams Get Unstuck
3 Years Later, MOVE Is Still Helping Companies Align Strategy, Execution, and Growth

May 2025

The Campaign Is Dead. Long Live the Experiment.
Why static campaigns and rigid buyer journeys are dead in the age of GenAI
New Research: How Enterprise GTM Teams are Scaling Globally
Going global: what changes (and what doesn’t) in GTM when you expand internationally
Today... ZoomInfo just changed their ticker symbol to GTM and here's why...
A public company changing its ticker symbol to $GTM (today!!) is more than a rebrand—it's a signal that go-to-market has become a permanent fixture in…
Who Owns AI in GTM? Spoiler: It’s Not Just Marketing
How to give every pillar of your GTM Operating System an AI point of view
3

April 2025

A Smarter Path to Building a Credible, Profitable Fractional GTM Business
Don't Start from Scratch—Start with Systems
1
The Go-To Mindset: 15 Beliefs That Power Great GTM Teams
You don’t need another playbook. You need better beliefs.
A Manifesto for CEOs: How to Connect Strategy to Execution
GTM isn’t marketing. It’s not sales. It’s the operating system that powers your company—and it requires CEO ownership.
How Snowflake got to Platform-Market Fit
Learn how to align your go-to-market strategy with the 3P framework to overcome growth stalls and scale your business efficiently
2

March 2025

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